On September 4, 2025, the College Sports Commission released its first NIL Deal Flow Report. Per the report, 28,342 college athletes and 1,227 institutions have registered to use the NIL Go platform as of August 31, 2025. Since the launch of NIL Go, a total of 8,359 deals have been cleared with values up to $1.6 million. A total value of $79.8 million in NIL deals have been approved. 332 deals have not been cleared. 75 deals have been resubmitted. 0 deals are in arbitration. Per the report, the most common clearance issues are a delay in providing or confirming required information, contradictory deal terms or mistakes in entering deal terms, and the deal not satisfying the valid business purpose requirement.
This report comes after recent news that NIL deal approval via NIL Go has been extremely slow resulting in loss NIL opportunities. At the start of the college football season, it was reported that college athletes have been waiting for weeks for NIL deals to be approved. In some cases, athletes have been able to delay the start of their NIL deal until their deal gets approved by the CSC. However, in some cases athletes are missing opportunities. For example, an athletes who has a deal to attend an autograph signing may miss the deal because it is not approved before the event takes place. Hence the lag in NIL Go’s deal vetting processes possess an issue for NIL opportunities where time is of the essence.
Per On 3’s Ross Dellenger, 25 NIL Collectives stated that 120 of their submitted NIL deals were denied by the CSC. 192 deals from NIL Collectives remain in review and more than $11 million in deals have not been approved. It appears that many deals from NIL Collectives are receiving a bit of scrutiny and are slow to be approved, in many cases putting the athletes at a disadvantage.
College and high school athletes have been granted the right to profit from their name, image, and likeness! Yayyyyyy!!! College and high school athletes can now enter NIL Deals. This is an exciting opportunity for college and high school athletes. However, there are certain topics that college and high school athletes and their parents need to know before entering any NIL Deal. Download by free NIL Contract Checklist for 5 contract terms to know! For more on college athletes' name, image, and likeness rights follow me on X @esquire_coach and on Instagram and TikTok @the_esquirecoach. To receive updates from The Esquire Coach Blog directly to your email please subscribe below.