College athletes can now profit from their name, image, and likeness. This has opened the door to a number of opportunities for college athletes, including the opportunity to start their own businesses. If you are a college athlete looking to understand the various business entities and what is necessary to start a business, the "Where to Start When Starting a Business" Guide is for you.

In this guide you will:

1. Gain a understanding of the various business entities,
2. Be introduced to some intellectual property concepts and how it applies to your business,
3. Obtain a starting a business checklist.

As college athletes take advantage of the new Name, Image, and Likeness (NIL ) opportunities it is important that they learn how to take protect their brands and businesses. One of the most effective ways to do that is to seek federal trademark protection. Use this guide to gain better understanding, of what a trademark is, how trademarks work, and how to obtain a trademark.